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Principles of Marketing (Global Edition)

 

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For Principles of Marketing courses using a comprehensive text. Learn how to create value and gain loyal customers. Today's marketing challenge is to create vibrant, interactive communities of consumers who make products and brands a part of their daily lives. To help students understand how to create value and gain loyal customers, Principles of Marketing presents fundamental marketing information in a comprehensive format, organized around an innovative customer-value framework.

  • Publisher: Pearson Education Limited
  • Format: Paperback | 720 pages
  • Dimensions: 214mm x 274mm x 28mm | 1,320g
  • Publication date: 21 March 2013
  • Publication City/Country: Harlow
  • ISBN 10: 0273786997
  • ISBN 13: 9780273786993
  • Edition statement: Global ed of 15th revised ed
  • Illustrations note: Illustrations (colour)